Denver’s big breakup 💔
BY PEYTON GARCIA | @CITYCASTDENVER
Let’s talk about Outdoor Retailer and why we don’t need it anyways…
Last week, the Outdoor Retailer trade show announced its decision to leave Colorado and return to its former longtime partner, Salt Lake City, leaving Denver feeling like a jilted ex-lover.
Outdoor Retailer is the biggest trade show in the outdoor recreation industry, and mountain-loving, adventure-seeking Denver has been happily hosting it (and its purported $45 million in annual economic impact) for the last five years. The event came to us in 2017 after calling it quits with Utah in response to then-governor Gary Herbert’s support for overturning the national monument status of Bears Ears.
But with its Denver contract poised to expire this summer, OR began looking for a new beau, considering other places to take its vendor booths and workshops, including Anaheim, Las Vegas, Orlando, and — to the horror of many industry enthusiasts — Salt Lake City.
Despite Denver’s confidence that OR would never forgive Utah; despite Utahn opposition to President Biden’s restoration of Bears Ears; and despite big-name brands like REI, Patagonia, and The North Face promising to boycott if the show went back to the Beehive State; Outdoor Retailer has indeed returned to the familiar embrace of Salt Lake City. In a statement announcing the reunion last week, OR wrote:
“We’re heading back to Salt Lake City and County to the place we grew up and where our industry matured into the dynamic and powerful community it is today… We have a strong relationship with Salt Lake City and a committed partner in Mayor Erin Mendenhall, whose values align with ours following tremendous investments in clean energy and a strong commitment to public lands.”

Denver officials say they were surprised and disappointed to hear the news. “We put together a competitive and fair offer, and we all thought we were in a pretty good spot,” said Conor Hall, director of Colorado’s Office of Outdoor Recreation Industry. “Visit Denver did all they possibly could, moving shows around to accommodate them, which is especially tough for the summer months. It was Herculean.”
But the Mile High will heal from this heartbreak, and maybe even learn to love another. In fact, Hall and his team are already thinking of new ways to fill the trade show-shaped hole left by OR. Think: something more consumer-friendly in the style of South By Southwest, a massive media, film, and music festival in Austin, Texas, but for outdoor types.
For their part, Patagonia and REI have kept true to their threats, issuing statements that they will not attend OR while it’s in Utah, as have two dozen other industry brands part of The Conservation Alliance. In a statement, the co-op said:
“Our position remains firm — we stand with the Bears Ears Inter-Tribal Coalition and in support of our public lands. We will not support or attend a trade show event in Utah so long as its elected officials continue attacks on national monuments and public lands protections, doing so would undermine our organizational mission and values.”
So in the wise words of the great Ariana Grande, all I have to say to OR is “thank u, next.”
TODAY ON THE PODCAST ☕
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