Can Skiers and Snowboarders Take on a Corporate Ski Resort Giant?
Vail Resorts isn’t just the biggest ski resort operator in Colorado, it’s the biggest operator in all of North America. But now, more than 40,000 skiers and snowboarders across the country are fed up with how Vail Resorts does business. A petition circulating in the ski and snowboard world aims to hold the company accountable for things like “mismanagement of the ski area, the failure to treat employees well, or pay them a livable wage, and the failure to deliver the product we all paid for and bought with hard-earned money during a pandemic.” So we called up Jason Blevins in Eagle, CO. When he’s not hitting the slopes at Beaver Creek, he’s reporting on all things outdoors for The Colorado Sun. He’s also a former ski bum, and walked City Cast Denver host Bree Davies through this skier vs. multi-million dollar corporate ski resort conflict.
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